In my property photography I prioritise two things when it comes to interiors:
1. The portrayal of natural light
2. The layout of space wherever possible
While it can be challenging to work with natural light when it comes to internal photographs, the results always give a more realistic impression than relying solely on flash and artificial light. Turning on accent lighting can really help the atmosphere in a room, and I do use flash in combination with the ambient lighting, but I always aim to achieve results that look as natural as possible.
Likewise with the insides of properties, it is easy to take straightforward images of individual rooms, but these can lack the information needed for the viewer to understand how each of those rooms fits together. I always look out for opportunities to show the linkage of spaces so the flow of one area into another comes across in the image set. This, along with an accurate floor plan, can give an observer more than enough information to understand a property as much as possible without actually being in it.
Exterior photography can be broken down into three categories:
1. Ground based
2. Aerial imagery
3. Twilight shooting
Ground based photography is great for showing off smaller properties and their gardens, although aerial imagery can be a brilliant addition when it comes to highlighting the wider setting - the gardens, village, town or surrounding countryside, for example.
Aerial imagery is by far the best option when it comes to larger buildings though, as they can sometimes look unnatural when photographed from the ground - especially if they are shot close up where they give the impression they are looming over you. Not the look you probably want to go for. Elevated photography with a drone gives a much more balanced viewpoint, and as larger properties tend to have bigger grounds, these can be seen far easier from the air. And of course there is the unique perspective of a bird's eye view which will grab people's attention.
Finally, twilight shooting can give a whole new mood to an image, with the warm glow from within becoming irresistibly inviting. Where there is obvious flow between the property and outdoors, twilight shoots can set a real atmosphere for entertaining too.
Floor plans can be a key aspect of a property's marketing materials, and give the observer the best indication of how a building is laid out. My floor plans are digitally created with high degrees of accuracy, and can be coloured in any range of colours, or simply left in classic black and white.
2021 began as 2020 ended - a difficult year. But one way to make the process of marketing a property so much easier and more effective, is to include a virtual tour. Virtual tours allow viewers the opportunity to go on a virtual viewing, where they can make a much more informed decision about whether a property is right for them, without actually having to be there in person. They're no substitute for an in-person impression of an interior, but they are the next best thing and work really well for reaching interested parties over greater distances. Plus they work very well for holiday accommodation too, as can be seen in the example tour below.
An ever-increasing digital medium for property marketing, video is fast becoming the go-to method for maximising exposure when it comes to promoting homes. Whether it be a holiday cottage advert or an estate agency listing, video is an incredibly powerful tool to help captivate viewers.
Clients can choose their own soundtrack from thousands of licensable music records, and for those wanting individual clips to mix themselves, I can provide that too. Get in touch to find out more.
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